IS IT NOW SAFE FOR LEFT-WINGERS TO TURN THE RADIO ON?
The new liberal radio network Air America launches
next week. Color me skeptical, but there already have been countless attempts of liberal talk-show hosts trying to make it big to a national audience. For the most part, none have approached the audience or impact of Rush Limbaugh. Not that the usual media suspects haven't tried to give this fledging network a boost. There's even an article in
USA Today. Compare that with Rush Limbaugh, who was largely ignored until he had hundreds of radio markets. Even then, you could picture the sneers on the faces of everyone who thought that Limbaugh would be a "here today, gone tomorrow" phenomenom.
Al Franken and Janeane Garofalo are top-billed as hosts on the new network. Franken, in fact, plans on going head-to-head against Limbaugh in his time spot (weekdays, noon to 3). But as of yet things aren't going so well for Air America. In spite of months of planning and promotion, they're only in three markets. Two of them are small-market, Spanish-language stations. The apologists are out in force:
“This is a consequence of the company coming to the table late,” says Tom Taylor, editor of Inside Radio. “All of the big signals have already been taken by conservatives like Rush Limbaugh and Sean Hannity. If liberals had been buying stations a dozen years ago, they would have been in a much better position now to start this network.”
Phui. Liberals have to
buy stations to be heard? I don't think so. There are plenty of timeslots out there, with stations continually jocking programs around to boost their ratings. Bottom line: Radio stations carry network programming because they want to attract listeners. Listeners mean advertising dollars. Air America has to prove it's worth listening to before stations are going to commit valuable timeslots to it.
When Rush Limbaugh began broadcasting there weren't any national broadcasts catering to the right. Broadcast news, and CNN were dedicated to presenting liberal views with only a rare nod to anyone with a Republican perspective. Limbaugh clearly filled a niche. What's going to be draw for Air America? Al Franken can be a funny guy, but I find his political humor a bit grating. Time will tell.
Other comments
here.
UPDATE: The network has gone live today, now with
five stations. Stand back.